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Boom Bowl


The Client

Boom Bowl is a Poke take-out restaurant with a friendly personality.


The Objective

Design a brand differentiating itself from competitors through its attractive and friendly personality.


The Solution

The identity for this project is based on the visual representation of the ingredient-mixing culture, hand in hand with the practicality and personalization of the poke. We created a dynamic typography based on Lab Grotesque by Letters From Sweden with a point based system including four icons working individually and representing the components that constitute the dish: base, protein, toppings, and dressings. The icons' face elements were designed to match with the typographic dot system. The resulting logo generates variants claiming advantage of its typographic versatility.


上海视觉设上海视觉设计广告圈QQ群:217096903

网站地址:上海广告设计公司www.gomy-design.com


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